Local MotiveNovember 12, 2014What would begin as a strategic design framework to bring fresh produce to at-risk neighborhoods has now evolved into a full business plan with potential funding from the City of New York. Developed as a capstone project for Pratt Institute Local Motive brought extensive behavioral and sociological research to meld with design thinking processes in order to come up with a different kind of solution for a long standing challenge. Informed by these two elements we were able to understand users in these type of neighborhoods in a completely different way and develop a framework which has the potential to offer an integrated long term solution to inspire and educate residents about making better eating decisions and forging deeper relationships within the community. By leveraging, community, food literacy, logistics and acknowledging the underlying culture within these neighborhoods Local Motive represents an innovative user centric approach to healthier eating in low-income urban areas. If you would like to learn more please feel free to contact me directly.

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Local MotiveNovember 12, 2014What would begin as a strategic design framework to bring fresh produce to at-risk neighborhoods has now evolved into a full business plan with potential funding from the City of New York. Developed as a capstone project for Pratt Institute Local Motive brought extensive behavioral and sociological research to meld with design thinking processes in order to come up with a different kind of solution for a long standing challenge. Informed by these two elements we were able to understand users in these type of neighborhoods in a completely different way and develop a framework which has the potential to offer an integrated long term solution to inspire and educate residents about making better eating decisions and forging deeper relationships within the community. By leveraging, community, food literacy, logistics and acknowledging the underlying culture within these neighborhoods Local Motive represents an innovative user centric approach to healthier eating in low-income urban areas. If you would like to learn more please feel free to contact me directly.

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